Rin (also known as Brilhante and Radiante in some markets) is a detergent brand with a range of products including washing powder, detergent bars and a clothes whitening liquid.
Rin Washing Powder offers unbeatable whiteness with a remarkable fragrance leaving your clothes smelling fresh and looking great.
Yellowness is the most recurring problem with high concern for Pakistani consumers. Rin, launched in Pakistan in 2008, addresses the consumer desire for whiteness. Consumer insight showed that one of the leading drivers that indicate a good wash is the level of whiteness and brightness that clothes have after the use of a detergent powder. Rin contains yellowness fighters which offer whiteness and bring back life in your everyday clothes, offering to make person making a good impression, in order to progress in society and pursue big ambition.
Using the innovative shading dye technology that restores yellowed clothes to bright white, it provides an aspiration platform and focuses on owning whiteness, Rin is essential in the laundry category in Pakistan since the credentials stem from the “whiteness/brightness” functional promise that it makes through its “peela pan hatao, chamak dikhao”.