Start your day right with the first sips of NESCAFÉ Classic. Let the intense taste of NESCAFÉ Classic awaken your mind and body to new opportunities as the rich aroma of this distinctive blend unfolds.
We blend quality Robusta beans and then roast them to medium-dark deliciousness to deliver the pleasurable experience you’ve come to expect from NESCAFÉ Classic.
- The emotional and physical benefits of coffee are numerous. Not only does coffee taste delicious, it can be very stimulating but also relaxing at the same time!
- Thanks to its caffeine content, coffee stimulates the metabolism and can increase mental alertness. Absorbed by your body within 30 minutes, the positive effects it gives you can last 2-5 hours.
- Not only that, but coffee also hydrates you. Because water is the main ingredient in a cup of coffee, it counts towards your daily water intake and when drunk black and without sugar – is almost totally free of calories.
Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words “Nestlé” and “café”. Nestlé first introduced their flagship coffee brand in Switzerland on 1 April 1938.
Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest. Max Morgenthaler led the development project. Nestlé introduced the new product under the brand name “Nescafé” on 1 April 1938. In 1965, Nestlé introduced a freeze-dried coffee brand called “Nescafé Gold” in Europe.
Other marketing activity included experiential marketing/relationship marketing, which led Nescafé to become the headline sponsor of Good Food Show 2008 at Birmingham NEC as part of their campaign to drive awareness of the increased Nescafé collection. About 95% of consumers at this popular event rated the Nescafé Collection stand the best at the show. Nescafé used advanced 3D technology to engage their consumers, led by iD Experiential.
In the UK in August 2009, Nescafé unveiled a £43 million ad campaign for Nescafé, focusing on the purity of its coffee and featuring the strapline “Coffee at its brightest”.