Lux Soap Velvet Touch:
Formulated with amazing fragrances of Velvet Touch for MOISTURISING. Indulge in a luxurious fragrance experience with LUX Velvet Touch, infused with alluring jasmine and almond oil. With breakthrough Floral Fusion™ Oil, make every shower an enchanting occasion with twice the perfume bloom of real flowers.
A Beauty Soap for Every Woman:
Founded by the Lever Brothers in 1925, now Unilever, LUX soon gained popularity. Because for as little as 10 cents, women could now have a rich-smelling beauty soap, “made like France makes its costliest soaps”.
Winning Hearts Worldwide:
Landing in over 100 countries including India, Argentina and Thailand, LUX won the hearts of sidewalk beauties and movie stars alike – with “9 out of 10” of the most-watched stars endorsing LUX as the secret to their beauty.
Marlene Dietrich says, “Just use LUX”:
Feeling beautiful begins with the daily bath and skincare – a beauty secret we share through the most adored stars. As Marlene Dietrich touted in a 1942 print ad, “Just use LUX soap”.
Feel Fabulous. Do Fabulous:
The LUX woman today is unapologetically feminine. She wants to feel beautiful and with LUX skin treats, she can. Because our unique concoctions evoke fabulous feelings – the beginning of all things fabulous.
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