Summer Drink Of The East – Rooh Afza
Syrup ROOH AFZA is more than a cold drink. A blend of pure crystalline sugar, distilled natural extracts of citrus flowers, aquas of fruits, vegetables and cooling herbal ingredients, ROOH AFZA’s cooling effect is long lasting for it not only instantly quenches the thirst but also rapidly cools the entire system and gives back the body the vigor, vitality and freshness depleted by excessive heat.
ROOH AFZA can be drink mixed in plain water or it can be made into a refreshing, delicious milk shake. It can also be used for making ice cream and faloodas.
It is a recognized refreshing drink of the EAST and has surpassed the total consumption of other such syrups in Pakistan and abroad.
Rooh Afza activates a sensation of satisfaction & tranquility that cannot be gainsaid. Rooh Afza makes a delicious milk shake and its other intake, whether added to water, dessert like custard, ice cream, Falooda, Feerni, always offers a pleasant and soulful experience.
Introduction & History
‘Hamdard’ is a compound word derived from Persian. It combines the words ‘ham’ (used in the sense of ‘companion’) and ‘dard’ (meaning ‘pain’). ‘Hamdard’ thus means ‘a companion in pain’ and ‘sympathizer in suffering’. In 1906, in undivided India’s capital, Delhi, a devoted, determined, yet unworldly man, Hakeem Hafiz Abdul Majeed, laid the foundation of Hamdard Dawakhana. This began as an herb shop and soon gained the reputation of the finest supplier of herbs.
Even in these humble beginnings, the goals of Hamdard were lofty; Easing the suffering of the sick with healing herbs. Perhaps the strain of long hours and hard work cut off Hakeem Abdul Majeed’s life in its prime. As he grew up, Hakeem Abdul Hameed assumed all responsibilities. After helping in his younger brother’s upbringing and education, he included him in running the institution. Now both brothers, with their extraordinary drive, raised Hamdard from the status of a Unani pharmaceutical company to that of a welfare organization as well. They transformed it into a waqf or trust dedicated to the nation’s health and education.